So here's what's going on in the Imgur world right now.  As you all know, we are in the midst of a viscous and unrelenting meteorological phenomenon know as the "Polar Vortex."  Everyone in 'Murica is dealing with it right now.  From the mild tempered states of the Pacific Northwest to the frigid Northeast to the usually warm and balmy south.  It sucks pretty much everywhere, relatively.  So, what does this mean for the Internet world?  Image posts about the weather and how BooHoo cold it is and 'look at me, my normally warm state is cold and there's this cold white shit everywhere and the whole GD city is shut down.'  Well, it started about two weeks ago with users posting pictures of their thermometers.  -2F in Ohio, -10F in Minnesota, etc.  Then it spread to images of places like Georgia and Texas.  Same temperature, but people freaking out.  The the Canadian users came in and said, 'Hey look, it's -30F here and we're wearing shorts and barbecuing' or something Canadian like that.  Single images would get tens of thousands of views, thousands of comments and responses, and thousands of 'Upvotes.'  Sometimes for just one image, and there are hundreds associated with this trend over a short amount of time.

     This kind of trend carried on for about two weeks, seeing a bit of a resurgence with our last spell of inclement weather.  People from all over the US and all over the world hopping onto this trend of uploading stories and images about the weather in their areas.  It's easy to see here that a single idea is gaining the attention and even participation of a large number of people out there in internet land.  Now, this doesn't seem like a trend that one could capitalize on monetarily.  But if you were able to gain the attention and participation of so many thousands of people, how would you use it?  Make money?  Gain exposure artistically? Send a message to the masses?  These are all ideas that have been done before, and occasionally, they work.  What would you do with the attention?